In the world of marketing, things change fast. What was working last year, might be a thing of the past this year.

Here are the 4 trends that are hot in 2019:

1. Bots

Bots like SalesHangry and Intercom are the future.

With 1.4 billion people interacting with bots, 80% of savvy businesses are already using or plan to use bots by 2020.

Bots eliminate hours of hard work and help you get from contact to sale faster.

2. Transparency and Security

The internet changed the world.

People are more connected with the world than ever and companies are able to grow at record breaking speeds.

With all that being said, today the internet is also the most competitive it’s ever been and more information on us is collected daily.

Trust is at an ultimate low and people want to feel safe.

They want to learn which businesses they can trust and which ones make them feel secure.

Showing customers who you are and what you stand for is becoming the normal in 2019.

3. Voice Search

In 2017 sales reached $1.8 billion dollars using voice search and are projected to hit $40 billion by 2022. Source

Get ahead of the game by making sure you are optimized for voice search.

Soon this will be the normal way of searching and purchasing something.

4. Micro-Influencer Marketing

Real companies are switching to micro-influencers over celebrities to promote their products.

This points back to point #2. People want transparency and security. Influencer marketing is a great way to provide that. It ensures others are using your product and it helps build trust with your brand.

Marketing is becoming more complex and it’s important to focus on new trends.

Don’t fall behind.