Interview with: Alex Lutskiy the CEO and Co-Founder of Innovecs talks to us about his software engineering company and what sets them apart from the rest.
What is your company and what is its main goal?
Innovecs is a global and dynamic software engineering company. We focus on driving growth and digital transformation of businesses through tailored technological solutions. We are precise in product delivery and apply an individual approach to each case. We are dedicated to excelling in service, talent, and innovation.
Our philosophy is to fulfill our clients’ needs and always go the extra mile to exceed their expectations.
When did you start your business and why?
I came up with an idea 7 years ago and it was quite simple. I was a client of outsourcing companies for many years. Such experience helped me to see both the positive and negative sides of this business, while also noticing things that could be easily improved. I guess at some point I ended up being on a delivery side and it made me realize that this industry was going to significantly transform and prevail over others. I could see everything turning into a more flexible and customer-centric type of business. Basically, it was an idea to introduce a new type of service company.
What makes you different from your competition?
High focus on the corporate culture, which impacts both our clients and employees, is one of our main advantages in the B2B sector. Additionally, we’re customer-centric and flexible in terms of our work with the clients. And, finally, we aim to concentrate on professional management which, in turn, provides confidence to both clients and employees.
What marketing channels do you use for your growth?
The key marketing channel, which drives 80% of our business revenue, is a reputation of our brand. So, basically, our clients are our brand ambassadors.
What are you expected to grow in terms of revenue in the next 12 months?
Fortunately, for the last 3 years, we’ve been achieving + 65% YOY growth, so we expect to reach the same number this year as well.