Catherine and Barry Cohen On The Growth Of Cohen Coaching

Interview with Catherine and Barry Cohen.

What is your company and what is its main goal?

Cohen Coaching. Our goal is to work with solo and couple entrepreneurs to help them keep their funnel full with qualified prospects. We do this by working with them to define their ideal, high paying client, the create a target audience based on that avatar. With the avatar in place, we show them how to create branding that attracts their avatar and create a message that keeps their funnel full.

When did you start your business and why?

We actually started coaching in 2009 when we launched our software company. With a partner, we created software for the barter industry. We found that our ideal client was not the well established exchange that was deeply embedded with their custom created software, but rather it was the newer exchanges that had a desire but no plan of action. After we split from our partner we continued to coach business owners. That happened in 2016.

What makes you different from your competition?

Two coaches. We are a husband and wife team with two perspectives on a given problem. And while that may sound a bit schizophrenic, it really isn’t. I’m the more creative one. I come up with the ideas, the big picture, the end result goals. Barry is a more analytical thinker. He spent over 30 years in computer repair and technology. He works with the clients to implement the systems and find the software to put the plans into action.

What marketing channels do you use for your growth?

In person networking, workshops and speaking from stages, follow up processes, content creation, and social media.

What are you expected to grow in terms of revenue in the next 12 months?

Over the next 12 months, given that we are expanding the kinds and numbers of stages we are speaking on, we are expecting to reach $200,000 in income. That will be nearly double our current income. It has been the addition of speaking to groups that has really skyrocketed us.

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