“You will never write an extraordinary story until you realize you are the author.”
This interview is with Kean Graham the founder and CEO of MonetizeMore.
What is your company and what is its main goal?
MonetizeMore provides ad tech to huge AdSense publishers. The tech chooses the highest paying advertiser for each ad placement. This results in dramatically higher ad revenues for the publisher. We strive to hit $25M in Gross Revenues this year. Eventually, we strive to establish PubGuru as the #1 solution for ad monetized publishers.
When did you start your business and why?
I was four months into a backpacking trip across South America after getting laid off from my marketing job. I had hiked for four days through the incredible Inca trail towards Machu Picchu. By the end of it, I was sitting on top of Wayna Picchu reflecting on my incredible experiences it finally clicked: I want to work and travel when I want, where I want. I have to start a digital business to enable this autonomous lifestyle. Seven months later I started the digital business which now offers this autonomous lifestyle to any member of our team.
What makes you different from your competition?
Below are the two things that separates MonetizeMore from our competitors:
We enable ad inventory ownership: Our tech was architected to integrate with any publisher to enable them to use their owned ad server and ad network accounts. Our competitors force publishers to use their centralized ad server and ad network accounts which lacks control and transparency.
PubGuru compliments in-house ad op teams: Our tech was architected to compliment in-house ad op teams rather than replace them like what our competitors strive to do. We have created an unbundled suite of ad tech tools to enhance the effectiveness of each ad op team.
What marketing channels do you use for your growth?
We get 90% of our leads from inbound which include organic search to our articles, PubGuru Ad Inspector Chrome extension, answering questions on forums, social media, Youtube and webinars. We also get leads via referrals from our current publishers which is a great source of some of our largest publishers. We also have outbound leads that come from offline events, newsletters and LinkedIn.
What are you expected to grow in terms of revenue in the next 12 months?
We expect to grow by 40% in the next 12 months. A lot of this will be fueled by the launch of PubGuru and each new revenue stream within this SaaS solution.
