Interview with founder and CEO of RyTech, Steve Ryan. Which is a full service digital marketing company.
What is your company and what is its main goal?
RyTech is a full service digital marketing company that partners with clients across the United States. We specialize our services in SEO/PPC, social media, email marketing, and design. We focus on helping our clients share their story and be found online by the right potential customers in a manner that elicits the most positive return on investment for them. Working with a broad range of clients, we pride ourselves on developing lasting relationships and partnerships with our clients as we become an extension of their internal team.
When did you start your business and why?
I started the business in 2012 as I project managed a website overhaul and initial social media launch for a school district. I saw that there was a need in the marketplace for businesses (of all sized) to be supported. There were large firms that went after large budgets and freelancers that were in place, but the small to mid sized business wasn’t being fully serviced and so that is where we targeted and have been successful.
What makes you different from your competition?
We do not lock our clients into long-term contracts as we understand that marketing needs to be nimble and adjusted. In doing this, we focus on delivering quality results and achieve a 85% client retention rate. Additionally, we do not see the value in packaging our services. There is no bronze, silver, or gold to choose from at RyTech. We develop a tailored, custom approach to our clients that fits their needs and what they are trying to achieve. This approach ensures our clients see return on their digital investment.
What marketing channels do you use for your growth?
As a trained educator, I’ve been successful at speaking at various conferences and trade shows about online marketing to targeted audiences. This has been a great marketing channel for us to continue to pursue and converts at a high rate. Additionally, we leverage our existing social channels (organic and paid) to drive brand awareness and targeted leads. Since there is a lot of competition, the relationship factor is key and so we hold roundtable discussions quarterly with a predetermined topic and invite targets, current clients, and referral sources to attend. These conversations allow us to showcase our knowledge without a sales pitch and build connections among attendees.
What are you expected to grow in terms of revenue in the next 12 months?
We typically set rather aggressive growth goals. In 2017, we grew nearly 100%. In 2018, we grew another 60%. In the next 12 months, we plan to grow by at least another 50% as we continue to enhance our services, focus on our results, and attract new clients from referrals, word of mouth, and our marketing efforts.